The Prominence Method

Why it is written down at all

Every agency has a named method and none of them will tell you what is in it before you sign. We take the opposite view. The value here is not the idea, which is simple; it is the machinery that runs it at a volume no person can match by hand, and the discipline of not publishing a page without a real number behind it. Reading this will not give you that. It will tell you exactly what you are buying.

Stage one. Measure

We find every phrase people actually type when they want what you sell, in your country and your language, and how many times a month each one is typed. Not a guess, not a global average.

Then we count carefully, and this is where most reports go wrong. The same search comes back in a dozen wordings, all reporting the same number, and adding them up multiplies a market by five or ten. Searches for a competitor by name look like demand and are not: no page of yours will win them. And where a figure cannot be pinned down, we leave it out instead of estimating. Our own niche shelf on the front page is counted this way, which is why it says 2,506,390 and not the much larger number a careless count would have produced.

You get: the full list, with volumes, with how hard each is to compete for, and with the ones nobody has answered marked out.

Stage two. Design one page, properly

A page type is a shape: what question it answers, what facts fill it, what the reader can do at the end of it. We design one, build it for three to five of your real searches, and put it in front of you before anything is produced at volume.

This is the only stage that needs your time, and it is deliberately at the start. You reject the shape now, when it costs an afternoon, rather than after a hundred pages exist in it.

You get: pilot pages, on your site, to accept or reject.

Stage three. Produce

The approved shape is filled against the measured list. This is the part that is not economic by hand, and it is the only reason the price works: writing a page for a search worth four customers a year costs more than it returns if a person writes it.

Volume without control is how sites get themselves in trouble, so production runs behind gates. A page that duplicates another, that reads like it was assembled rather than written, that carries a broken link or a claim with no source, does not get published. Those gates were not built for clients; they were built for our own sites, and they block our own work regularly.

You get: the pages, published on your domain, in your account, yours to keep, along with the template so anyone can continue.

Stage four. Surface

Published is not found. Sitemaps, internal links so the new pages are reachable rather than orphaned, immediate submission to the engines, and then the part almost nobody does: checking which pages were actually picked up and re-submitting the ones that were missed.

The same stage covers the assistants. Pages are written answer-first, with the question answered in the opening sentence, because that is the shape an assistant can lift. Access is checked, since a great many sites block half the assistants without knowing it. On our own two properties, of 533 real visits in a month, Google sent 46 and the assistants sent 154. That is our number on our sites, not a claim about yours.

You get: a report from your own Search Console, not a dashboard we control, showing what is indexed and who is being shown your pages.

What the method cannot do

It cannot put you first for a term three national brands are fighting over. It cannot create demand that is not there, and when it is not there we say so and give the money back. It cannot promise a position, a traffic figure or a revenue figure, and neither can anyone else who is being straight with you about this market.

What it does reliably is find the searches nobody bothered to answer, and answer them at a volume that makes the arithmetic work.